3 Reasons to Show Empathy During the Holidays

The holidays can be a challenging time for many people, especially those who have lost loved ones or experienced other difficult life events. This is why many companies are choosing to be more sensitive in their messaging during holidays like Mother's and Father's day. In this blog post, we'll explore how empathy plays a role in email and SMS marketing during these holidays, and why companies are offering opt-out options for those who may feel uncomfortable or sad around these times.

To show empathy in email and SMS marketing during these holidays, companies may choose to use more sensitive messaging and imagery. For example, instead of using language like "Celebrate Mother's Day with our special offer," they may choose to say "Remembering all the amazing mothers out there on this special day." This subtle change acknowledges that not everyone is in a position to celebrate and honors those who may be struggling.

Offering an Optional Opt-Out for Mother’s Day messaging

This subtle change acknowledges that not everyone is in a position to celebrate and honors those who may be struggling.

In addition to using more sensitive messaging, many companies are also offering the option to opt-out of holiday-themed messages. This allows customers who may find these messages triggering or upsetting to avoid them altogether. By giving customers this option, companies demonstrate that they prioritize their customers' well-being and understand that not everyone may want to participate in holiday celebrations.

So why are companies going this route of being more sensitive and offering opt-out options? There are a few reasons:

It’s the Right Thing to Do

Companies have a responsibility to their customers to show empathy and respect their diverse experiences and emotions. By being more sensitive and offering opt-out options, companies can demonstrate that they care about their customers as people, not just as consumers.

It’s Healthy for Your Brand

Customers are more likely to trust and remain loyal to companies that show empathy and respect their boundaries. By creating a safe and inclusive space for customers, companies can build stronger relationships and increase customer loyalty.

It Follows Company Values

Many companies have a set of values or a mission statement that includes empathy and social responsibility. By demonstrating these values in their marketing practices, companies can strengthen their brand and differentiate themselves from competitors.

Empathy plays a critical role in your lifecycle marketing during family holidays like Mother's and Father's day. By targeting your audience with sensitive messaging and offering opt-out options, companies demonstrate that they prioritize their customers' well-being and feelings to be an inclusive space for everyone. By doing so, companies can build stronger relationships with their customers and differentiate themselves from competitors.